Organic products are suitable for people who:
- Invest in their health, their fitness and their well-being, avoiding toxins in their food (food that they perceive as unhealthy). This famous quote is applicable here: ‘Organic is healthier than conventional’. It is also suitable for consumers.
- Respect the environment and go ‘green’
- Want to show their support for local products.
- Are aware of the dangers genetically modified organisms entail and wish to eat healthy